Trane Local Marketing Group
Options to meet all your online marketing needs
Trane’s LMG program is designed to bolster your advertising investment and grow your business. Mediagistic is based in the U.S. and has been serving customers in the HVAC space for over 15 years. Our experience in HVAC marketing makes our programs simple, easy, and most importantly, effective!
Mediagistic’s line-up of programs can be used to fill-in gaps in your marketing plan or complement your existing efforts.
(PPC)
(GLSA)
(TraneSites.com)
Custom Marketing
Stand Apart in Your Local Market!
Custom Marketing Plans from Mediagistic are a comprehensive campaign for businesses who are looking for a tailored offering designed around their business objectives. Included is research and analysis of your local market area by an experienced marketing professional. A well-balanced campaign recommendation will be provided based on your market/location and business goals. As a full-service agency, Mediagistic will take an unbiased approach and evaluate all marketing options before presenting an effective and customized advertising campaign that will deliver!
Plans Starting at
$2,100
Per Month
Facebook & Instagram
Want to sell higher end equipment? Sure, everyone does, well Facebook reaches more “high-earners” than any other platform, including LinkedIN. Collectively Facebooks, Instagram & FAN (Facebook Audience Network) are a great way to reach your audience. Adding that each offer the ability to only market in the zip codes you service is an extremely cost-effective way to brand and grow your business. On top of that, Mediagistic can target homeowners explicitly making your ad-dollar work even harder. As a Facebook Marketing Partner, we can help build a strategy that works for your business and complements your existing marketing efforts!
Technician recruitment campaigns also available!
Suggested Monthly Budget*
$1,500 – $2,000
YouTube
A whopping 73% of adults in the U.S use the YouTube platform on their mobile device. That’s #1! Ahead of Facebook, Instagram, Pinterest, Twitter & LikedIN. According to YouTube statistics for 2019, only 9% of US small businesses are active on YouTube. With the ability to target by demographics, hone-in on specific zip codes and the lack of competition, YouTube can be a great way to gain market share and brand awareness in the areas you service.
Suggested Monthly Budget*
$1,500 – $2,000
Google Ads (PPC)
Google Search Ads, sometimes called pay per click (PPC) are a great way for contractors to promote their services to people actively looking on Google. Pay per click ads are a great way to get more leads and grow your business. As a Google Premier Partner, Mediagistic will set up a campaign that is cost-effective and delivers results!
Suggested Monthly Budget*
$2,000 – $3,000
Google Display Network
Google’s Display Ads are a great way to help increase awareness for your business and services in your local community. Display ads are affordable and offer some unique targeting capabilities to reach a desired demographic and what Google calls “in market audiences”. In Market Audience targeting puts your display ads in front of consumers that Google believes are in the market for HVAC products, based on their recent online activity.
Suggested Monthly Budget*
$800 – $1,500
*Suggested monthly pricing is an estimate and can vary based on market size, target area and desired exposure.
Google Local Service Ads (GLSA)
Featured Plan
Google Local Services Ads
Google Local Services Ads (GLSA) shows qualified professionals at the top of Google’s search results when a customer is looking for relevant home services. GLSA allows customers to quickly see reviews, company profile, services offered, and hours of operation. The main ad unit will show a carousel of three businesses that rotate based on proximity, job type, reviews, and provider responsiveness.
PRIMARY BENEFITS
- Direct lead generation; pay per lead
- Google’s “Guarantee” designation instills extra trust with consumers
- Extra visibility in voice searches
- Supplements and amplifies conventional paid search campaigns
- Leads average $30 per lead for home services businesses in markets where GLSA is available
Suggested Monthly Budget*
Lead prices vary by market, please contact Mediagistic for specific suggestions.
*Suggested monthly pricing is an estimate and can vary based on market size, target area and desired exposure.
Low Cost Websites (TraneSites.com)
Establishing an online presence without breaking the bank!
TraneSites.com is the affordable solution for dealers who want to take the first step in establishing a strong online brand presence. Developed specifically with modest budgets in mind, TraneSites.com base program will help you start to build your digital footprint with a professional website, domain evaluation, logo optimization and more. With minimal investment, you’ll start to see your digital footprint, as well as your brand voice, take shape quickly.
As your online presence becomes more familiar to your customers, you can add additional services to help capitalize on lead-generation efforts like paid ads on platforms such as Google and Facebook.
Plans Starting at
$4,988
As a Facebook Marketing Partner, Mediagistic can help take your social presence to the next level using the latest tools from Facebook and Instagram.
Our Premier Partner status with Google also makes us a great choice for options like pay per click, Google Local Services, display and YouTube advertising. Additionally, Mediagistic’s Custom Plan programs are custom fit for each customer and come with the type of customer service that keeps customers coming back year after year.
Mediagistic drove over 800,000 leads to HVAC contractors in 2020 and has delivered more than 5 million leads, just in HVAC, over the past 5 years. Learn more about what we can do for you below and we look forward to helping you grow your business!
